Boost Your Revenue by Targeting Your Established Audience

Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help you market your latest products to your customers. It can also plays role in telling people about your brand or keeping them engaged between purchases.

Email marketing is used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand at large.Types are as Promotional, Informational and Re engagement Mails.

Email marketing is one of the most cost-effective tools to increase revenue, but it’s practical in every industry. Increasing email revenue can significantly improve ROI: Consumers spend 138% more as a result of email marketing, when compared to consumers who don’t receive email offers.

Types of email marketing are as follows:Promotional, Informational and Re engagement, Welcome email, New content announcement, Event invitation, Email newsletters, Product update email, Dedicated send email, Co-marketing email, Seasonal campaign, Post-purchase/confirmation email, Form submission/thank you email, cart abandonment email, Re-engagement campaign, Lead nurturing, Connect via social campaign and The post-purchase drip campaign.

The sender name and subject line of your emails are the most important factors in getting them opened and read.by using a specific personal name, rather than a general email address or company name, you can increase open rates by as much as 35%!.A well-crafted subject line shouldn’t be the first thing you think of. Instead, it should take time. And you should use research and data to help guide you.Another reason for opening an email is if the subject line is addressed to the recipient, as subject lines personal with a recipient’s first name.